 Advanced
Portfolio Concentration
This concentration enables students to build a strong
portfolio through challenging graphic design, typography,
logo design, and packaging projects. Through critique
and feedback, students work with Faculty to shape an
individual body of work with a high standard of creativity
and professionalism. learn
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Corporate
Identity Concentration
This concentration explores visual identity design applications
with a focus on logo design, advertising, and corporate
identity projects. The conceptual and creative challenge
of logo design is addressed and translated to corporate
identity and advertising media applications. learn
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| Digital
Illustration Concentration
This concentration explores basic illustration skills
and their application to Adobe Illustrator projects.
Students will study basic drawing and digital illustration
techniques used to create graphics, icons, and illustrations,
and explore advanced Illustrator features. learn
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Digital
Imaging Concentration (Graphic Design)
This concentration enables students to explore the professional
applications of digital photography and digital imaging
using Photoshop. Students explore professional approaches
to digital imaging projects, including retouching and
advanced photoshop techniques, and master the technical
and aesthetic aspects of color correction and separation
for print output. learn
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| Digital
Imaging Concentration (Web Design)
This concentration enables students to explore the professional
applications of digital photography and digital imaging
using Photoshop. Students explore professional approaches
to Web digital imaging projects, including banner ad
design and retouching, and tackle advanced Photoshop
techniques. learn
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Digital
Photography Concentration
This concentration enables students to learn the technology
of digital photography and explore its professional
and art applications. Students explore the medium through
hands-on projects, undertaking classic photography assignments,
studying composition, and developing a portfolio for
exhibition. learn
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| Ecommerce
Concentration
This concentration gives students a thorough understanding
of marketing concepts and their applications in ecommerce
and emarketing. Students learn the basic principles
of marketing, study how to design develop ecommerce
sites from a technical and visual design perspective,
build basic dynamic or database-driven Web sites, and
develop emarketing strategies for a small business.
learn
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Editorial
Design Concentration
This concentration prepares students for the design
challenges in desktop publishing and magazine/publication
design. Students gain a basic proficiency in Adobe Indesign
and the learn the principles of editorial design in
magazines and periodicals. Students extend these skills
with advanced classes in typography and layout design.
learn
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| Flash
Concentration
This concentration enables students to build on basic
Flash skills to create Web sites, animations, and applications
with powerful functionality and design. Students learn
how to develop Flash Web sites, animate characters and
environments, and write basic applications using ActionScript.
These concepts are integrated by addressing the broader
challenge of experience design. learn
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Graphic
Design Concentration
This concentration gives students a firm grounding in
the visual communication skills required for graphic
design. Students study principles for creating effective
compositions, color schemes, and typographic layouts
and apply these principles in a series of classic graphic
design projects. learn
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| Info
Design Usability Concentration
This concentration enables students to develop a proficiency
in designing and developing navigation systems for Web
sites and multimedia interfaces. Students study the
history of interface design and learn techniques for
creating blueprints for Web sites. Through hands-on
projects, students learn how to implement the principles
of effective usability, accessibility, and interactivity
in site design. learn
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Typography
Concentration
This concentration enables students to build a deep
understanding of typography and its creative applications
in print and on the Web. Students study the evolution
of digital typography and tackle advanced typography
and layout projects. Finally, students study the application
of typography on the Web. learn
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| Visual
Identity Concentration
This concentration explores visual identity design applications
with a focus on logo design, packaging, and trademarking
and protecting your designs. The conceptual and creative
challenge of logo design is addressed and translated
to packaging design. Students also learn the essentials
of protecting the rights to their visual identity work
under U.S. law. learn
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Web
Business Concentration
This concentration enables Business Marketing Design
students to develop basic Web design, ecommerce, and
emarketing skills. Students learn the principles of
Web design and how to create pages using an HTML editor.
These skills are applied to the challenge of designing
ecommerce sites and developing an emarketing strategy.
learn
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| Web
Coding Concentration
This concentration enables Web Design students to build
build a solid foundation in Web standards and languages:
X/HTML, CSS, Javascript, and DHTML. Through practical
projects, students learn the correct coding and syntax
for the majority Web applications, building a fundamental
knowledge that is an important supplements to an HTML
editor-based design process. learn
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Web
Design Concentration
This concentration enables students to build essential
design skills for the Web. Students learn Web design
principles and how to create pages using an HTML editor.
Students then build the skills for larger site projects
by studying information design and by tackling a series
of industry-standard Web design projects. learn
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